Privacy & Cookies

Last updated: 27 August 2026

This notice explains the limited website analytics used on purbasha.in. It does not replace the separate information shown when you submit a Contact or Careers form.

Optional website analytics

Google Analytics is optional and is blocked unless you select “Accept analytics.” If accepted, it helps Purbasha Group understand aggregate website use and improve public pages.

The analytics configuration is limited to page and session measurement such as the page viewed, page title, referral source, approximate location, and browser or device category. If you have accepted analytics, the website also records when a Careers or Let’s Connect form reports a successful submission. For Let’s Connect, the record may include only the selected high-level enquiry category. Advertising personalization, Google Signals, User-ID, automatic form-interaction tracking, and site-search tracking are not enabled.

Google Analytics is not configured to receive names, email addresses, phone numbers, messages, résumé files, subject text, or any other form contents. Contact and Careers contents continue to use their governed mailbox-only delivery. The optional successful-submission event contains only the form name and, for Let’s Connect, an allowlisted enquiry-category label.

Your choice

You can accept or reject optional analytics. The website and its forms work either way. Your choice is stored in a first-party preference cookie for up to 180 days. If you accept analytics, Google Analytics may also set first-party measurement cookies for no more than 180 days.

You can change your choice at any time using “Analytics choices” at the bottom of the website. Rejecting analytics removes the accessible Analytics cookies and prevents the tag from loading on later page views.

Processing and safeguards

Analytics requests use encrypted HTTPS. Email-pattern redaction is enabled, and the website does not place personal information in analytics URLs. Purbasha Group does not link this property to Google Ads or use the data for advertising personalization.

Google describes how it processes Analytics information in its Privacy Policy and Analytics safeguards.

Contact

For website privacy questions, email hello@purbasha.in.