Privacy & Cookies

Last updated: 18 August 2026

This notice explains the limited website analytics used on purbasha.in. It does not replace the separate information shown when you submit a Contact or Careers form.

Optional website analytics

Google Analytics is optional and is blocked unless you select “Accept analytics.” If accepted, it helps Purbasha Group understand aggregate website use and improve public pages.

The analytics configuration is limited to page and session measurement such as the page viewed, page title, referral source, approximate location, and browser or device category. Advertising personalization, Google Signals, User-ID, form-interaction tracking, and site-search tracking are not enabled.

Google Analytics is not configured to receive names, email addresses, phone numbers, messages, résumé files, or the contents of any form field. Contact and Careers submissions continue to use their governed mailbox-only delivery and are not sent to Analytics.

Your choice

You can accept or reject optional analytics. The website and its forms work either way. Your choice is stored in a first-party preference cookie for up to 180 days. If you accept analytics, Google Analytics may also set first-party measurement cookies for no more than 180 days.

You can change your choice at any time using “Analytics choices” at the bottom of the website. Rejecting analytics removes the accessible Analytics cookies and prevents the tag from loading on later page views.

Processing and safeguards

Analytics requests use encrypted HTTPS. Email-pattern redaction is enabled, and the website does not place personal information in analytics URLs. Purbasha Group does not link this property to Google Ads or use the data for advertising personalization.

Google describes how it processes Analytics information in its Privacy Policy and Analytics safeguards.

Contact

For website privacy questions, email hello@purbasha.in.